Learn which website analytics to track to improve traffic, engagement, and conversions. See key metrics, tools, and tips for small businesses.

Your website isn’t a one-and-done project. It’s your digital storefront, and it should evolve with your business. Discover why I recently updated my own site, how to spot if yours is outdated, and small changes that can make a big impact.

PPC is an excellent tool for businesses of all sizes, in conjunction with SEO and organic marketing, because it allows you to reach the right audience on search and can be adjusted based on budgets and target audiences. Key benefits include:

Email marketing remains one of the most powerful tools for engaging customers and driving conversions. Let’s break down what email marketing is, why it’s essential, and how you can master it to elevate your business.

Local SEO optimizes your online presence so people nearby can find your business more easily. Let’s explore useful tools for improving your local SEO and ranking higher in your city.

Is your website performing at its full potential? Many businesses lose out on traffic, leads, and revenue due to overlooked issues in design, SEO, and user experience. But don’t worry—we’ve created a free Website Audit Checklist to help you uncover weaknesses and improve your site.

Creating a distinctive, engaging, and effective website isn’t just about flashy designs or trendy features—it’s about understanding your audience, aligning your goals, and delivering an exceptional user experience. By focusing on the right strategies, you can ensure your website captures attention and leaves a lasting impression.

A content marketing strategy is a comprehensive plan that outlines how you’ll use content to achieve your business goals. It involves defining your target audience, setting objectives, creating and distributing content, and measuring the results.

PPC (Pay-Per-Click) is online advertising where advertisers pay a fee every time their ad is clicked. PPC is one of the fastest-growing digital marketing channels and is a vital tool in driving targeted traffic and measurable results.

Discover how Solazzo Designs created a custom website for an interior designer that showcases her portfolio, enhances SEO, and helps grow her business. Read the full case study!

Your brand is more than just a logo—it’s the personality, values, and visual identity that define your business or personal image. Discover why understanding your brand is the foundation of impactful website design.

There are actionable steps you can take to reduce your bounce rate and create a more engaging, user-friendly experience. In this blog, we’ll explore six proven strategies to lower your bounce rate and keep visitors coming back for more.

Simply put, SEO, or Search Engine Optimization, is the process of improving your website so that it shows up higher when people search. But why does it matter?

Color psychology is the study of how different colors influence human perception. Whether we realize it or not, color impacts how we all interpret the world around us. In web design, color serves as a potent tool for establishing brand identity.

A CTA, or Call-to-Action, is a prompt that encourages users to take a specific action, guiding them toward your goals—whether that’s making a purchase, signing up for a newsletter, or downloading a resource.

Discover how Solazzo Designs created a high-performing website for an international event—optimized for mobile, fast load times, and user-friendly experience. Read the Case Study here.

Email marketing is one of the most enduring and impactful strategies in digital marketing. It bridges the gap between businesses and their audience, offering personalized, direct communication that can nurture leads, build relationships, and drive conversions.

A blog is more than just a platform for sharing updates or ideas—it’s a powerful tool that can drive traffic, enhance user engagement, and strengthen your brand's online presence. Having a blog can significantly improve your website's SEO (Search Engine Optimization) in several ways.

Content marketing is a marketing strategy that creates and shares valuable, relevant content to engage and attract your target audience to build trust and brand loyalty.

Discover how Solazzo Designs transformed a local artist’s website to better display her art, attract potential clients, and feature her upcoming art shows. Read the Case Study here.