PPC is an excellent tool for businesses of all sizes, in conjunction with SEO and organic marketing, because it allows you to reach the right audience on search and can be adjusted based on budgets and target audiences. Key benefits include:

PPC (Pay-Per-Click) is online advertising where advertisers pay a fee every time their ad is clicked. PPC is one of the fastest-growing digital marketing channels and is a vital tool in driving targeted traffic and measurable results.